Our Founder.

At JDefines, our story starts with our founder, Jorge, who combined his passion for fitness and technology to create something unique. With over a decade of experience as a fitness trainer and a background in technology, Jorge understood the need for personalized, flexible, and accessible fitness solutions.

In 2019, alongside a trusted colleague, Jorge founded JDefines to address the gap he saw in traditional fitness offerings. His vision was clear: a platform that blends innovative technology with genuine human connection, allowing people to train in ways that fit their busy lives.

Today, JDefines embodies Jorge’s belief that anyone, with the right support and community, can achieve their personal best, one goal at a time.